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Kathleen
has a unique message for many markets.
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CULTURE
REMNANTS
Culture remnants
represent an end product---an empty product. In terms of economic development
such can be the case for towns and areas with strong tourist appeal.
Lots of these areas remained for years low profile, with a strong sense
of self and roots. Folks who have historically and culturally peopled
an area are part and parcel of what appeals to tourists part
of why they want to come. Keeping people and place as one entity insures
the genuineness of what tourists really come to experience. Maintaining
this "oneness" is more easily said than done when those who
come want the scenery to remain as is, but want more room made for their
value system, and points of view than for those of the folks who have
created its very spirit. Its more easily said than done when the
"move-ins" want the ornamental parts of historical lifestyles
but none of the reality checks that produce them, i.e., log homes,
but no sawmills, cowboys but no cows, mining museums but no mines, reasonably
priced food, but no inconvenience of slowly moving farm equipment or
cow manure on a road.
Remnant culture
is what evolves when the people of an area allow themselves to be culturally
and legislatively devalued. All too often for rural America a culture
vulture mentality guides the discussions around traditional and future
economic activities. This mentality belongs, in large measure, to those
from highly urbanized areas where life is learned third-hand. A place
where the term "hands-on" refers to a keyboard. Tourism, repeatedly
showcased as the politically correct economic development package for
the 21st Century, is itself degraded when all an area has left to offer
is "carnival culture".
Carnival culture is all about people who dress the part but no
longer live the part. People who provide that "Kodak moment"
of what was not what is. People whose rights to conduct business
under our nations laws have been abused beyond recognition. These
people are encouraged and harassed into abandoning their lifestyles.
Rural economics across this country are being reformatted into a software
package without any hard drive. The spirit of rural America that charms
the tourist, decade after decade, stems from its economic foundations.
Beautiful landscapes are only one part of the tourism picture. Rural
America is populated by people who tend to mean what they say, say what
they mean, and naively assume that the person to whom they are speaking
also does. There is a high price for this straightforward assumption
MANIPULATION. There is much to lose by always "giving ground"
under the popular buzzwords consensus building. When carried
to its usual extremes these words really mean:
Lets each
give something Ill give you guilt and you give up your
lifestyle
Over time folks
of rural America have often come to see themselves as second class citizens
who are out of step with the changing times. A conversion to a "tourism
only" economy is marketed as a way to achieve forgiveness for past
lifestyles of purported environmental abuse.
Tourism is an honorable
way to make a living. Let us not pretend, however, that its the
industrial and commercial foundation of this nation-both rural and urban.
Far more importantly, however, let us not permit ourselves or our civic/elected
leaders to engage in economic efforts that have room only for tourism
and property easements to provide scenic vistas. The standard of needed
leadership requires courage and civic maturity. Tourism seems to be
the most politically correct, the easier to market venue for economic
development. Its the easy way to avoid the more contentious economic
pursuits involving agriculture or natural resource utilization and discussions
with environmental extremists.
Tourism is an economy
that nourishes the soul, and benefits the economics of an area. It should
be far more then T-shirts imprinted with pictures as life used to be.
Its a far more complete and genuine experience, however, when
places offer with pride the differences of culture that diverse economic
activities bring.
Rural communities
subsidize the spirit of this nation. Surely such regions and communities
of genuine spirit would be far more worth a tourists time and
money; then would be a trip to some Star Trek hologram where life as
you see it is an empty shell.
Perhaps its
time for rural America to again embrace with pride their living legacies
to ensure a real future that is not ashamed of its past.
Permission
granted to reprint in full or part with full credit given to author.